Tourism and sustainable transformation
Tourism is often highlighted for its role in economic development. But it is more than that. It is a catalyst for social progress, delivering education, employment and creating new opportunities for all.
However, the sector demands more than growth alone. To unlock these benefits, a deliberate and inclusive approach is essential, one that places sustainability, resilience and social equity at the core of tourism development and decision-making.
World Tourism Day 2025, under the theme "", highlights tourism’s transformative potential as an agent of positive change.
The UN World Tourism Organization has prepared a that includes and a world map where you for World Tourism Day!
Key points to consider for a more sustainable world
- Effective governance and people-centric planning: Investment in education and skills, especially for youth, women, and communities at risk of exclusion is crucial.
- Innovation and responsible entrepreneurship: Digitalization and innovative business models present immense opportunities. Thus, supporting MSMEs and startups, can significantly contribute to inclusive prosperity and sustainable economic diversification.
- Prioritize sustainable investments: It includes long-term community benefits, resilience building and climate action. Responsible stewardship of natural resources is another core element. Tourism stakeholders must work on reducing emissions, conserving biodiversity and investing in resilient infrastructure to safeguard our natural resources and ecosystems and ensure resource availability for future generations.
Spread the Message
You can use the It includes social media cards, key messages, videos, customizable cards, and more branded material.
Use the main hashtags: #WorldTourismDay #WTD2024.
Did you know?
- Countries with a more open and sustainable tourism sector tend to be more peaceful.
- In 2024, the sector contributed
- Youth aged 15 to 24 represent , exceeding the economy-wide average, while of the sector's direct employment.
Tourism for the Sustainable Development Goals
The World Tourism Organization (UNWTO) promotes responsible, sustainable, and accessible tourism for all. To this end, it has created the , which offers information, examples and initiatives, tools, training, and ideas on how to contribute to a better tourism sector, whether you are a company, a government, a traveler, an expert, or an international organization.
